​​Founder · Writer · Traveller

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As kids, we always felt that our elders have it all figured out. Based on this very feeling we set expectations for ourselves; timelines, as we call it. Only once we have lived until a certain age, do we realise that our adults were always trying to figure their path, just like we are. No one has the right answer at that one ‘right age’. Timelines don’t always play out the way we want them to. But, we have to trust the process. We have to trust Universe.

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Hi I am Shreyaa- an optimistic adult, trying to figure out life as it comes. As a single child, I have always had the world revolve around me, enough to make me feel like a princess, but not enough to spoil me. (Wink)

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With a bachelors' degree in Economics & a diploma in Fashion designing, I went on to live my dream of studying in London, to pursue my masters in Luxury Brand Management, Strategic Management & Leadership allowing me to dive into luxury brands, services and self-branding. As I progressed in my career, I had the opportunity of working with some of the world's most iconic names — Bally, Tiffany & Co., and Tory Burch among them. It was a world that taught me precision, identity, and the quiet art of making people feel something through a brand.

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Using the same ideologies, today I am striving to build my own brand; Indiya Routes and Flaavours — a deeply personal venture dedicated to bringing Bharat's extraordinary culture, flavours, and heritage to the world, one story at a time.

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As I also attempt to start this new phase of my journey, I want to share my life, ideas,  perspectives, travels, honest observations and occasional stories with everyone. Travel, experiential consumption and curiosity have always been an important part of my life which trickled down into a strong passion for narration over time. 

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Fuelled by a concoction of exciting silver-linings, good food, strong coffee and an inability to resist a beautiful sunset — join me as I dive into the unknown stories of life.